Google To Bring Mobile-First Indexing On Its Search Engine

Google pour down billions of dollars every year to ensure the better working of its search engine and web page optimization for users. It has continuously been working on the system that caters to the need of everyone. It is a fact now that majority of users browse using mobile phones. And it is evident that Google is working on the needs of these users to give revamped search results and page optimization.

Google has released many updates with some advancements to give user-friendly functioning on mobile devices, but the next update will have a significant effect on the search results and engine. It could also be a major shift for search engine optimizers.

Google operates by accumulation of data from different websites in a massive storage also called an index which is later directed to formulate and show search results for various keywords. Google till now focused mainly on the desktop users, and mobile users had always been of secondary preference to it, but now Google will have a significant shift in its focus as it will treat mobile friendly pages with priority over desktop pages.

An update with mobile-first version has already been rolled out to a few users, but as it happens with most of the updates, it will be gradually released for users at larger scale. Google is yet to release exact dates for this roll out, but analysts have suggested that it might take place within the period of next few months.

However, this is not for the first time Google has rolled out an update focusing on the increasing number of users on mobile devices. Mobilegeddon and its subsequent updates that took place during the year 2015 were centered on giving mobile friendly optimization.

This significant move from Google makes the web pages load quickly and more accurately on mobile screens with noticeable optimization for better viewing. It will allow users to read the text without requiring them to zoom in and zoom out and repeatedly adjusting the screen. Though, it is not going to make much difference to the Search Engine Optimizers because it will not bring much change to the ranking of websites.

Mr. Imran is a faculty in English and a linguistic by profession. His articles, short stories, and poems are regularly published in newspapers. He is also an analyst of international news and magazines.