Facebook earns a large portion of revenue by the content creators but it cannot allow the social media network that is made for everyone to have disturbing content on the platform.
Facebook has laid down formal rules for what sort of content can be monetized. The instant articles and videos that have any disturbing content will not be allowed to earn money.
This content includes suicides, indecency and any objectionable video on the platform. This is a major step from the social media giant as it could create a new content boundary for the creators and it could cut down the 55% of the ad renew that publishers had been making.
Facebook has some plans to allow advertisers to have more transparency into what number of users watch the campaigns and also that their brand is not shown beside something that is objectionable.
Soon Facebook will start showing pre-campaign analysis to which all publishers will have access to execute advertisers campaign on the video break ads and other content.
It will also show post campaign analysis for all the placements of ads to give complacency to the publishers and advertisers. Facebook has already been under some pressure due to the error in the metrics of ad counts so it has been doing enough to make sure that its clients are satisfied.